Online resume builders are tricky beasts: there's a lot of back-end complexity, but the selling point for job seekers is that they'll make your life easier. Here are two solutions we developed for My Perfect Resume and My Perfect Cover Letter. The challenge was to make this as simple (and friendly) as possible given the steps required. The funnel takes users through a resume edit, suggested jobs from job boards, AND further customized resume improvement suggestions based on the jobs they're targeting. In the case of the cover letter builder, I created descriptions for the candidates' "working styles" that helped create customized letters with the right voice and tone.