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Goal: Drive recent grads to our resume-building site with practical advice about the job-search process. Created end-to-end content for this 12-page eBook including stories, do's and don'ts, and interviews with recent grads. This resulted in over 30k downloads. 

eBook: A job that doesn't suck

About me

My Perfect Resume is a site where people can create a resume following simple prompts and suggestions. Once they've finished creating a resume, they're dropped into a dashboard where they're shown other things they can do: improve their resume, search for jobs, tailor their resume for a job they already know they want, and add a cover letter. The challenge here is to communicate the next steps a user can take after building their resume in as clear and compact a manner as possible. This approach improved engagement and has continued to be refined. 

UX case study: Making resumes easier

Get in touch

Speck makes attractive (and not cheap) cases for phones/personal electronics. These are brand pieces I wrote, using Speck's irreverent voice. 

Brand content and collateral

 I've written a lot of emails in my career. At BOLD, we took honestly a kind of a scattershot approach with our 3 main brands. The first email on the left is actually a radically shortened version of our previous control--and improved responses by over 10%. We also tried more personalized and uh, themed (Halloween) approaches. I've also written emails for a range of other retail clients. 

Email/Landing Pages

I've included print ads I've done for Speck and on speck (the Kohler ads I did in school-Kohler never ran them.) Also some packaging from my days in the toy industry.

mattleibel@mac.com

415-335-2711